PaperThin Unveils New Suite of Marketing Capabilities, Development Framework, User Interface, & Community Site

Tuesday, May 11, 2010  

Shaves 60% off development initiatives & has measurable impact on marketing results

BOSTON, May 11, 2010 -- PaperThin, Inc., provider of the leading Web content management solution CommonSpot, today unveiled CommonSpot 6.0.  The new release unites a sleek new user interface with a suite of powerful marketing and development solutions that increase website effectiveness, improve productivity, and help organizations easily adapt to changing demands for better business results.  Also new is a community site called 'The Commons'  where customers and partners can leverage the shared knowledge, expertise, and open source code developed by PaperThin and members of the CommonSpot community. 

The release includes:

  • Brand management, campaign optimization, and community-building capabilities that help marketers increase website effectiveness and achieve a tangible return on marketing investments 
  • An open source Application Development Framework (ADF) and hundreds of APIs that help IT shorten development time by as much as 60% enabling organizations to adapt more quickly to change 
  • An intuitive, dynamic user interface and dozens of enhancements that dramatically improve efficiency and productivity for users at every desk, including a customizable personal dashboard, My Content views, saved searches, saved shortcuts, favorites, advanced search, in-context info panes, WYSIWYG pasting, drag and drop, integration with the PaperThin community site—and more 
  • A new community site where CommonSpot customers and partners can leverage the shared knowledge, expertise, and open source code developed by PaperThin and the community 
  • A new suite of free apps that can be downloaded from the community site, including: Article Editing, Blog, Calendar, Content Import, Facebook, Forum, Multimedia, Photo Gallery, Portal, Profile, and Navigation—to name only a few  

"We are very proud to release CommonSpot 6.0, its new open source Application Development Framework and 'The Commons' community site.  This package completely transforms the user experience at every desk—whether marketing, IT, Web developers, or content contributors—ensuring greater productivity, faster development time, and better business results.  This is a major leap forward for CommonSpot, and for our organization.  It's great to see the excitement in all of our early adopters," said Todd Peters, founder and president of PaperThin.  

"As digital marketing itself becomes a multi-channel experience—website, search, display, social media—CommonSpot's advanced templates, workflow and new application development framework (ADF) are essential to Seton Hall's success. Using these tools, we easily deployed a cutting edge analytics system across an enterprise-grade website, and made hundreds of subsites all with reusable, centrally-managed content. With the ADF, we're able to extend our brand beyond the shu.edu domain, rapidly integrating our messaging with emerging social media as they become indispensable components of our marketing mix. And we couldn't be more excited by 'The Commons' where we can forge innovative applications built upon the contributions of fellow PaperThin customers," said Rob Brosnan, director of web and digital communications, Seton Hall University.  

"As our developer community grows, I can envision a day when if you want an application, we'll have one for you—whether created by PaperThin or our community.  Today, we've introduced some great new apps, and if we don't have what you're looking for, you'll have the tools to develop your own in a fraction of the time, reducing IT man hours and accelerating time to market for the business," said Ron West, PaperThin director of product strategy and professional services.   CommonSpot is a flexible, scalable, and easy-to-use Web content management solution that enables organizations to improve productivity and achieve better results from their Web initiatives.  

CommonSpot's intuitive user interface empowers users to publish any type of content (text, forms, video, images, RSS, etc.) via any delivery channel (Web, streaming media, mobile phone, iPod) with minimal IT involvement for greater productivity.  It helps marketers increase website traffic, brand loyalty, and conversion rates for high impact results. And the solution's inherent flexibility and scalability empowers IT and site administrators to easily adapt the system—whether you want out-of-the-box applications that you can customize; the ability to create your own applications through a development framework; or the ability to easily integrate with, or import and export applications.  CommonSpot serves as a Web foundation that maximizes the delivery, value, and timeliness of the content you create.       

About PaperThin:

PaperThin, Inc. is a privately held MA-based company. Founded in 1993, PaperThin's flagship product CommonSpot™ is a leading content management solution increases the value of content by creating engaging Web experiences that generate high impact results.  PaperThin's customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors; and include organizations such as American University, Cornell University, ESAB Welding & Cutting, Hasbro, Mayo Clinic, National Park Service, Seton Hall University, Sharp HealthCare, Sir Speedy, University of Wisconsin, US Senate, and the United Way of America. 

Visit PaperThin at www.paperthin.com. 

PaperThin Contact: 

Heidi Unruh

hunruh@paperthin.com 

617.471.4440 x218