Mobile Website Design
"If you think the internet revolution is big, the mobile revolution is going to be bigger and much more widespread and faster" Matt Brittin: managing director of Google UK and Ireland
The growth of mobile business is outpacing that of the internet. Web traffic from mobile phone devices, or mobile browsing, more than doubled over the past year, fuelled by the increased popularity of the iPhone and other smartphones*.
With more and better smartphones emerging; networks improving; and free wireless access points becoming more common; it is projected that mobile browsing will keep increasing at this rapid pace for many years to come.
Accessing a website through a mobile phone is an entirely different experience to using a conventional computer. Mobile users want information quickly, and thus require a streamlined website experience.
When designing a website for mobile devices, therefore, numerous factors need to be taken into consideration, such as:
- Screen size – Users obviously want all available content; however, consideration needs to be given into how best to organise and present it for mobile devices.
- Time and number of sessions – Due to the practicality of being
able to browse the internet from any location, smartphone devices are used
frequently and for short sessions, which has implications for both design
and content architecture.
- Search v Browse – Due to the impulsive nature of mobile
internet users are more inclined to use a website's search facility, so a
sophisticated search mechanism is a must for any mobile site.
Mobile website design is a novel art, and quite discrete from traditional web design. You cannot just shrink your existing website – full content, navigation, flash and all - and call it a mobile site.
This is where experience and expertise comes in. We can help you focus on lean design and content, and develop a mobile website that will provide a great, and consistent, user experience for all mobile users.
Contact us now to discus your mobile website design needs.
* The Connected kingdom – how the Internet is transforming the UK economy, Boston Consulting Group
